What value to us is what we know? Knowing enables us to ‘repeat’ or ‘avoid’ an experience. Knowing about danger enables us to avoid it. What we each know establishes our personal paradigm. This paradigm is real to us. Our paradigm can only continue to exist by rejecting any conflicting beliefs others use to define the same reality. What we know is not truth. What we know is just our version of the truth. Competing versions of truth cannot be true. If the concept defined by the word ‘truth’ existed we could not have evolved our technologies.