Many are using chemicals such as alcohol and or drugs to create a ‘self’ that temporarily feels better. This is because they are unable to ‘feel’ what they want to feel without exposure to the addictive stimulus. The cause of what they feel when sober is not the lack of drugs or alcohol but their mind’s perception of their experiences. What changes when an individual consumes food, alcohol or recreational drugs? What changes is the body’s chemistry. The objective of addiction is to feel better. The exclusive source of our emotional responses is our perception. Our body’s neurochemistry creates all emotional feelings.