The emotional feelings we experience are chemical responses. The cause of those responses is what we perceive in our experience. For most when they are insulted they can feel angry, upset or even violent. After the event or insult that is held to be the cause of any feelings the victim of the perceived insult may spend a considerable period of time contributing to a growing narrative that seeks to rationalise and justify what is felt. This stimulus response to an insult is a chemical feeling. Our perception acts like a prescription. The pharmacy of our mind responds with a feeling.