Conformance is what keeps the car on the road when driving at speed. Conformance keeps us out of the Accident and Emergency Unit. Conformance keeps me from being arrested for theft or violence. We must know how to conform before we can conform. Conformance requires knowledge of what is expected. If we did not vet our experiences or behaviour we would be arrested or crash our car or drive away from the supermarket without paying for our groceries. A mind that can create and store beliefs is essential if we are to record information for future reference.